Digital Marketing Specialist – WhatsApp, Ads & Social Media Automation

Contract Freelance Internship Part Time

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Description

Job Summary

Manage WhatsApp Business marketing, automation workflows, paid advertising, and social media campaigns.
Utilize AI tools for content creation and digital campaign execution.

Key Responsibilities

Create and manage WhatsApp Business content including brochures, videos, and graphics.
Set up automated WhatsApp workflows for form submissions and real-time responses.
Execute mass WhatsApp messaging campaigns compliant with platform policies.
Plan and run mass email campaigns using Mailchimp or SendinBlue.
Manage contact data from email accounts and job platforms; maintain CRM databases.
Plan, launch, and optimize Google Ads and Meta ad campaigns; monitor performance and budget.
Manage social media accounts (Instagram, Facebook, LinkedIn); create and schedule engaging content.
Design graphics and videos using Canva, Adobe Suite, and AI tools like ChatGPT and DALL·E.
Write SEO-friendly copy for ads, posts, and campaigns.

Requirements

2–4 years experience in digital marketing with a portfolio of successful campaigns.
Proficient in Google Ads, Meta Ads Manager, WhatsApp marketing tools, CRM, and email automation.
Skilled in graphic/video editing tools and AI content generation tools.
Strong communication and time management skills.

Preferred Skills

Basic HTML/CSS for email customization.
Experience in recruitment or service industry.
Knowledge of UAE/Dubai digital market trends.

Skills

Social media scheduling (Canva, Buffer, Meta Business Suite) Adobe Creative Suite Video Editing: DaVinci Resolve (basic to intermediate) Power Apps (Canvas & Model-driven) Google Ads Basic Graphic Design Graphic Designing CRM Systems HR automation workflows Mailchimp AI content creation Meta Ads Manager Mailchimp Automation Photo and video editing Canva Design Freelance Graphic Design WhatsApp Marketing Google Ads Campaigns Content creation & basic design (Canva) Canva Designing Canva Design Skills Graphic Designing Skills Basic Video Editing Paid Ads (Meta Ads / Google Ads) Basic Video Editing (Canva, InShot) Google ads creation & management ATS & CRM Systems Google Ads Management Google Ads Manager Google Ads Support Google Ads Display